Stop Drowning in Admin Work
Thames Valley businesses use our workflow automation to reclaim 15+ hours every week—without hiring, without expensive software subscriptions, without the headaches.
If This Sounds Familiar...
Time Lost to Repetitive Tasks
- • Your team spends hours every week copying data between systems
- • Someone's always chasing invoices, updating spreadsheets, or sending the same emails
- • The work that would actually grow your business keeps getting pushed to "next week"
Systems That Don't Talk to Each Other
- • Sales closes a deal in your CRM, but accounts still waits for someone to forward the details
- • Customer data lives in three different places (and none of them match)
- • Every new tool was supposed to save time—instead it's just another login to manage
Costs Creeping Up While Productivity Stays Flat
- • You've hired to handle the workload but people are still staying late to keep up
- • Mistakes in manual processes cost you time, money, and client trust
- • You know there's a better way—you just haven't had time to figure it out
What We Actually Build For You
Stop Copy-Pasting Between Systems
When a lead fills out your form, we automatically:
- • Add them to your CRM with proper formatting
- • Send personalised follow-up emails based on their interests
- • Create tasks for your team with all the context they need
- • Update your reporting dashboard in real-time
No more manual data entry. No more "I'll get to it later."
Never Let Another Lead Go Cold
We set up triggers that work 24/7:
- • New invoice paid? Your accounting software updates automatically
- • Client inquiry after hours? They get an instant response
- • Project deadline approaching? Everyone gets reminded
- • No action in 3 days? The system escalates it to management
Your workflows run themselves. Your team focuses on what matters.
Make Your Tools Actually Work Together
Connect everything you already use:
- • Close a deal in your CRM, invoicing happens automatically
- • Payments received? Your bookkeeping software updates itself
- • New hire? All their accounts get set up in one click
- • Customer complaint? It creates a ticket and notifies the right person
Stop paying for tools that don't talk to each other.
Stay in Touch Without Lifting a Finger
Automated communication that feels personal:
- • Welcome sequences for new clients that actually get opened
- • Progress updates sent at exactly the right time
- • Reminder emails before meetings (so clients actually show up)
- • Follow-ups that go out even when you're on holiday
Your clients stay informed. You stay focused on delivery.
How It Works
Discovery Call
Free 15 minutes—usually booked within 24 hours
We ask about your biggest time-wasters, identify 2-3 processes we could automate immediately, and tell you honestly if we're a good fit. No sales pitch. No pressure.
On-Site Audit
2-3 days at your office
We shadow your team to see what actually happens, identify automation opportunities you didn't know existed, and calculate exactly how many hours each automation would save you.
Build & Grow
First automation live within 2 weeks
Week 1-2: Your first automation goes live. Week 3-6: Roll out remaining automations. Week 7-12: Train your people and optimise. Then monthly calls to improve what's working.
Typical Results for Thames Valley SMBs
Based on projected impact for businesses like yours
Reclaimed every week from data entry, follow-ups, and manual updates
To see your first automation working and saving you time
Average payback period—then it's pure efficiency gains

Hi, I'm Ben—I've Been Fixing Broken Processes for 25 Years
I spent two decades leading quality engineering teams at National Grid and Thames Water. I've seen businesses waste millions on overcomplicated "solutions" that create more problems than they solve.
I built VaroomAI to help Thames Valley SMBs get the efficiency gains that enterprise companies have—without enterprise budgets, complexity, or timelines. I live in Woodley, and when we work together, you're getting someone who understands local business.
More About My BackgroundWhat Our Clients Say
"Ben is a consummate professional whose leadership, expertise, and commitment to excellence have profoundly impacted our team's success."
CTO
Visualsoft
"Ben's technical expertise is matched only by his strong interpersonal skills. He communicates complex technical concepts with clarity and precision."
CTO
Origin
"Ben is easy to work with, has excellent knowledge, as well as great leadership and communication stills. I recommend him unreservedly"
CTO
Heathersoft
See If We're a Good Fit
Book a 15-minute call. We'll ask about your business, identify 2-3 processes we could automate immediately, and tell you honestly whether automation makes sense right now.
No hard sell. No 45-minute presentation. Just straight talk about whether we can help.







